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News Release

Media Contact: Tom Grant

Published on April 20, 2011

New Starlight Fun Center™ Lifts Spirits of Pediatric Patients at Shady Grove Adventist Hospital

ROCKVILLE , MD (March 30, 2011) – Today, children undergoing treatment at Shady Grove Adventist Hospital will be smiling brighter. Through an ongoing partnership between Colgate-Palmolive Company and Starlight Children’s Foundation, and with the support of Shoppers Food & Pharmacy, a new Starlight Fun Center™ was unveiled at the hospital for its pediatric patients.

For children who may be facing surgery, enduring long outpatient treatments or fighting loneliness during hospital stays, Starlight Fun Centers™ provide a comforting break. Each Starlight Fun Center™ mobile entertainment unit features a Sharp AQUOS™ LCD TV, DVD player and Nintendo Wii™ gaming system to provide hours of fun and distraction.

“Our patients and families love the Fun Center. The Nintendo Wii and movies will distract patients from their illness and pain, and provide an opportunity for those who are too sick to go to the playroom to have fun during their hospital stay,” said Peggy Brooke, Child Life Specialist with Shady Grove Adventist Hospital.

“When a child is diagnosed with a serious illness, the day-to-day joys of childhood take a back seat to the rigors of treatment and hospitalization,” said Jenny Isaacson, VP Brand Marketing & Communications at Starlight Children’s Foundation’s Global Office. “Our Fun Centers help ease the isolation and fear children often experience while in the hospital. We’re proud to join Colgate-Palmolive in presenting this new Fun Center to Shady Grove Adventist Hospital.”

“Colgate is proud to support Starlight Children’s Foundation and their dedication to helping seriously ill children and their families cope with the challenges that accompany prolonged childhood illness,” said Marie Agnes Daumas, Collaborative Customer Events, Colgate-Palmolive. “Starlight’s programs ease the burden of seriously ill children and their families and help them to better deal with, understand and manage their illnesses. With the local support of Shoppers Food & Pharmacy, we hope that today’s Fun Center unveiling will help bring smiles to the children at Shady Grove Adventist Hospital.”

This year, Colgate-Palmolive celebrated its 21st year of partnering with Starlight. During the more than two-decade partnership, Colgate has donated more than 1,300 Starlight Fun Centers™ and about $8.5 million to Starlight to promote Starlight’s mission and help improve the lives of young patients and their families. 

About Shady Grove Adventist Hospital

Shady Grove Adventist Hospital is a not-for-profit, acute care facility in Rockville, Maryland, with 336 licensed beds. Shady Grove is committed to delivering excellent health care through a ministry of physical, mental and spiritual healing.  The hospital offers a broad range of health services and is recognized for excellence in emergency care; high-risk obstetrical and neonatal care; cardiac and vascular interventional care; oncology care; several surgical specialties; and a number of specialized services for children. The Shady Grove Adventist Emergency Center in Germantown provides emergency medical care to more than 35,000 residents each year. Shady Grove Adventist Hospital is part of Maryland-based Adventist HealthCare, an integrated health-care delivery system that is one of the largest employers in the state of Maryland. 

About Colgate-Palmolive Company

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet pet foods.

About Starlight Children’s Foundation

When a child or teenager has a serious medical condition, everyone in the family is affected. For more than 25 years, Starlight Children’s Foundation has been dedicated to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. Starlight’s programs have been proven to distract children from their pain, help them better understand and manage their illnesses, and connect families facing similar challenges so that no one feels alone. Through a network of chapters and offices, Starlight provides ongoing support to children, parents and siblings in all U.S. states and Canadian provinces with an array of outpatient, hospital-based and Web offerings. Programs are also delivered internationally through affiliates in Australia, Japan and the United Kingdom.

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