New Logo, Bright Future for Adventist HealthCare - Adventist HealthCare

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Media Contact: Tom Grant

Published on October 09, 2014

New Logo, Bright Future for Adventist HealthCare

Montgomery County’s First Health Provider Launches New System Brand, Name Changes for Some Facilities

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Gaithersburg, MDAdventist HealthCare, the first and largest provider of healthcare services in Montgomery County, today officially unveiled a new logo and naming structure. The changes are part of an overall branding initiative that connects the comprehensive health and wellness services offered by the health system under the Adventist name.

The 107-year-old health system, which started in Takoma Park, Md., in what was then the Washington Sanitarium, today features a range of health services and facilities in Maryland, including:

  • Two acute-care hospitals;
  • A rehabilitation hospital;
  • A home care division;
  • Mental and behavioral health services;
  • A physician network;
  • Community health and wellness programs;
  • An employee wellness service for local businesses;
  • Urgent care centers coming in 2015.

“Adventist HealthCare’s health and wellness services are broad and comprehensive. Yet, people may not realize the connection between our services and how a system of care benefits the patient,” said Terry Forde, President and CEO of Adventist HealthCare. “We are excited to launch this new logo and the overall structure of our brand, which is intended to help our community understand the benefits from receiving services through Adventist HealthCare.  Whether you need the highest level of care for your newborn, the latest heart procedure, a hip replaced, compassionate cancer treatment, mental health services or physical therapy, we have our community covered.”

Adventist HealthCare’s new logo includes an update of the A that has been part of its logo for more than 15 years. The new logo also uses brighter colors: blue is the color of healing and is carried through from the organization’s past logo with a bolder tone. The new orange represents strength, brightness, vitality and good health. In addition, the logo recognizes to the organization’s roots in the Seventh-day Adventist Church through an artistic rendering of the Adventist flame.

“Adventist HealthCare’s faith-based roots drive our focus on providing compassionate, quality care to our community and we want our logo to represent this,” Forde said. “The three pieces that create the flame represent our focus on caring for each person’s mind, body and spirit.”

With its new logo, Adventist HealthCare is changing its naming structure and bringing the system name to the front of each facility. This shift means some facilities will adjust their names, based on a research-driven process. For example, Shady Grove Adventist Hospital is now Adventist HealthCare Shady Grove Medical Center. Adventist Behavioral Health is now Adventist HealthCare Behavioral Health & Wellness Services. Other names include Adventist HealthCare Washington Adventist Hospital, Adventist HealthCare Germantown Emergency Center and Adventist HealthCare Home Care Services. Other Adventist HealthCare entities are currently finalizing name changes.

“We looked carefully at the right name for Shady Grove Adventist Hospital,” says John Sackett, President of Adventist HealthCare Shady Grove Medical Center and Senior Vice President, Chief Operating Officer for Adventist HealthCare. “Ultimately, research told us that people like Shady Grove in the name and that medical center is a better representation of the broad range of services we offer on our campus.”

In addition to the medical center, physician offices and outpatient programs, Shady Grove last fall opened the Aquilino Cancer Center on its campus.

Many of Adventist HealthCare’s 6,000 employees previewed the new logo over the past couple of weeks through celebrations at each facility in the system. The organization’s website and social media sites updated today.  Interior and exterior signs will update over the next several months and into 2015.

“We want the community to know that we have a history of providing care,” explains Forde. “As the healthcare system changes nationally and locally, Adventist HealthCare is set to be a local partner in providing care and promoting health and wellness for all we serve.”

Adventist HealthCare, the first and largest healthcare system in Montgomery County, offers a full range of health and wellness services to the community including acute hospital care, rehabilitation, mental and behavioral health services, home care, health education, a physician network and wellness services for businesses. Based in Gaithersburg, Maryland, Adventist HealthCare is one of the largest employers in Maryland, with approximately 6,000 employees. Our mission is to demonstrate God’s care by improving the health of people and communities through a ministry of physical, mental and spiritual healing.

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